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FLI's retail experts understand the nuances of merchandizing, consumer sales, as well as Commercial Retail Property legislation on a global scale. Our firms tailor their services to meet your needs, helping each of our businesses from the early planning and development stage, right through to drafting and negotiating alteration, works, and repair contracts. Our well-seasoned lawyers have helped our businesses move to larger premises or helped with their expansion with new stores in new jurisdictions.

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Marisa Martos

Marisa Martos

Marisa began her career as a lawyer in Criminal and Civil Law in 1994, co-founding the G&M Law Firm in Barcelona. She was also a Public Defender at the Illustrious Bar Association of Sabadell in Criminal Law and Juvenile Criminal Law. In 1999 she began her career in Commercial Law. After residing for a few years in London, where she specialized in International Commercial Law and Competition Law, she coordinated the Commercial Department of the M&S Law Firm in Barcelona and was Head of the Commercial Department of EMB Lawyers, both based in Barcelona.

In 2013 she founded the Firm VARIS ADVOCATS, in Barcelona. Marisa joined FLI in June 2013 and is responsible for the Spanish and LATAM market. Her role involves project management, communications, public relations, client and business development. Her role also covers international strategy and market research. She is a published author in Spanish Legal Mahazine, Abogacía & Empresa, where she bylined the article European Competition Law versus Non-Collusive Oligopolies.

Phone: +34 666 771 677

Email: mmartos@first-law.com

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Qualifications:

  • Universitat Autonoma de Barcelona, Spain, Bachelor in Law, 1994.
  • LLM International Commercial Law, King’s College, London, 2004

Languages

  • English
  • Spanish
  • French
  • Catalan
  • Italian

Retail insights


The Rise of Digital Banking
Retail

The Rise of Digital Banking

In 2015 a study made by FIS found that only 23% of customers believe their banks are fulfilling their expectations. Now, in the COVID-19 era, a recent survey conducted by PwC shows that even though consumers are happier with the banking services provided, the new risks of the industry are competitors and mostly non-traditional competitors. In fact, KPMG has stated that banks are encouraged to use channels that haven’t been prioritized in the past.

Starting with 1990, digitalization has been a constant in the financial industry. This trend that continues to grow is driven by new customer expectations. When today's consumer evaluates financial services, they don't compare banks anymore. They compare experiences. Thus, banks adopted new technologies to improve their services, and create smarter digital service offerings.

With a digital-first focus, the banking game has changed, as shown by the new disruptive proposals that appear in the industry. The latest of which, is virtual banking.

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The Future of Fintech Regulation Landscape
Retail

The Future of Fintech Regulation Landscape

It has been two years since the Office of the Comptroller of the Currency (“OCC”) announced the “Fintech Charters” plan. Whilst it has faced great challenges, with the lawsuit filing against this motion, the OCC has persisted with its plan with the Second Circuit. It is important to examine the opportunities, challenges as well as impacts that the charters will have on the regulatory landscape of the fintech companies.

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Post COVID-19: Supply Chains & More
Retail

Post COVID-19: Supply Chains & More

Over the past forty years digitalisation coupled with the overpowering forces of globalisation have redefined virtually all aspects of our life, from how we communicate to how we consume. Adapting to these changes, worldwide manufacturing production has been reorganised into global value chains (GVCs) to satisfy the growing demand at any time, any place. Thus, supply chains have become inseparably interconnected, whereby raw materials and intermediate goods are shipped around the globe multiple times and then assembled in yet another location to be reexported to the final consumers in both developed and developing markets. As such, about 70% of international trade today involves GVCs, making them a true backbone of our global economy.

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Seeking for Alpha and Portfolio Hedges
Retail

Seeking for Alpha and Portfolio Hedges

FLI comments on recent trends seen in Venture Capital (VC) and Corporate Venture Capital (CVC) using patents as the main source of competitive advantage in corporate portfolios specifically linked to technology firms. These principles have implications for in-house counsel, investment officers, and portfolio management.

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Learn more about our insights in this industry and others.

Customers we are proud to work with in Retail:

Skullcandy
Fresh Express
Spandex
Proeza
Brother
Situs
Serge Ferrari
VTEX
Trax
Jerónimo Martins
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