The signature flock of birds incorporated within their logo has been transformed into a sleek, geometric design that  Chief Digital Officer, Craig Holt, said signifies that “the history and longevity and goodwill of the brand remains.” The company website has also been completely overhauled to reflect how FLI has, and will continue to be, ahead of the curve in terms of growth and development. Holt was happy to announce that the “look and feel of the organisation are being completely refreshed, allowing for a refreshed assault on the market” in the volatile economic climate predicted ahead. Chief Digital Officer, Craig Holt, said signifies that “the history and longevity and goodwill of the brand remains.” The company website has also been completely overhauled to reflect how FLI has, and will continue to be, ahead of the curve in terms of growth and development. Holt was happy to announce that the “look and feel of the organisation are being completely refreshed, allowing for a refreshed assault on the market” in the volatile economic climate predicted ahead.

Members of FLI have been made more prominent in the website’s new build, with in-depth profiles on all global partners featuring a detailed description of the services they offer and the history behind each company. Holt explained that “members are a lot more visible and prominent to proudly display and promote firms that are now the centre of the organisation.” This is to coincide with the minor internal restructuring and corporate strategic direction that FLI is currently undertaking, with the upcoming digital network, FLI NET, expected to roll out in the third quarter to streamline the company’s new emphasis on inter-member collaboration. Holt stated that “the rebranding alone represents a very significant and exciting change for FLI that will see everyone benefit and have greater success. Once more cohesion is more in place, once members are used to working together and pitching together and winning work together, that will push FLI forwards to success.”  Members of FLI have been made more prominent in the website’s new build, with in-depth profiles on all global partners featuring a detailed description of the services they offer and the history behind each company. Holt explained that “members are a lot more visible and prominent to proudly display and promote firms that are now the centre of the organisation.” This is to coincide with the minor internal restructuring and corporate strategic direction that FLI is currently undertaking, with the upcoming digital network, FLI NET, expected to roll out in the third quarter to streamline the company’s new emphasis on inter-member collaboration. Holt stated that “the rebranding alone represents a very significant and exciting change for FLI that will see everyone benefit and have greater success. Once more cohesion is more in place, once members are used to working together and pitching together and winning work together, that will push FLI forwards to success.”

About FLI

First Law International is a Brussels-based legal network of more than 100 leading national law firms known as FLI NET. Together with our local partners, we've provided legal support to hundreds of clients across the years. Our experts specialise in cross-border legal projects, enabling each of our clients to achieve growth and success on a global scale. We’re passionate about helping to connect large and small-scale businesses to expert Legal talent across borders, using the very best technology. Our leadership team shares 100+ years of collective Legal & Legal Tech experience between them and for over two decades, we've built a solid network created by GCs for GCs. For more information about FLI’s global practice, please see here and connect with us on Twitter and LinkedIn.

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Raluca Tarcea

Head of Marketing & Communications

First Law International

rtarcea@first-law.com